Websites and online stores that help people make informed choices.
We make your offering and catalogue easy to understand, from the first visit through to an enquiry or purchase.
Complete the form and your request will go directly to the ZenCode team.
- Audience and objective
- Content and journeys
- Journey to validate
An engagement to define around your data and your process.
The website is live. But does it really help people choose?
A public website has a different purpose from an internal management system: it must explain what you offer and help people take the next step. Before designing pages, we clarify what visitors need to find and which content your team must be able to update.
When visitors cannot find what they need, the catalogue is difficult to browse or the team struggles to update content and offers.
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An offering that is hard to understand
The products and services are there, but the differences that matter do not stand out on the pages visitors see.
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A journey that breaks down
After finding the information they need, people are unsure how to ask for details, make a purchase or speak to someone.
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Time-consuming updates
Catalogues, menus and content require repeated manual work and fall out of step with the team’s operations.
People’s journey first. Pages second.
A visual redesign alone cannot fix an unclear offering. We organise content, interactions and editorial workflows around agreed objectives.
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We assess what is already there
We examine content, navigation, available data and the main barriers to enquiries or purchases.
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We design the journey
We organise pages, messages, catalogue content and actions, defining what the team needs to manage.
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We build and validate
We build the agreed scope and validate content, devices and key steps before release.
Design, content and systems must be planned together.
Activities and conditions are defined around the actual case before the proposal.
Activities to include in the scope
- Content architecture and navigation journeys
- Responsive interfaces and accessibility requirements to validate
- WordPress websites or Shopify stores when they suit the project
- Connections to catalogues, CRM or management systems to assess
To assess together
- Content, images, usage rights and editorial owners
- Existing platforms, catalogue, payments and integrations
- Accessibility, privacy and measurement requirements
SEO, tracking and campaigns require an explicit scope. A new website does not guarantee search rankings or sales.
Web accessibility criteria: W3C WCAG (external website, opens in a new tab)A store built for discovery. A website built for easy updates.
For Massive Music Store, we developed a Shopify theme and worked on its connection to the management system. For OPIS, we built a WordPress website with dynamic content the team can manage.
Before we begin, let’s clarify.
A few answers to help you get to know us.
Ask ZenCode a questionDo you work on existing websites as well as new projects?
We can start with your current website. After assessing its structure, content and technical constraints, we decide what to retain, improve or rebuild.
Do you always use WordPress or Shopify?
No. We have used both platforms in documented projects, but the choice depends on the content, catalogue, integrations and the team’s ability to manage the platform.
Will a new website automatically improve SEO and sales?
No. We can improve structure, content and technical quality, but visibility and conversions also depend on demand, the offering, competition and ongoing measurement.